Category: Audience Building


Steve Paddon

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8 Ways Large Sports Orgs are Evolving their Media Content Strategy

Audience Building , Social Media , Sports

The biggest brands and organizations in sports have come to a common conclusion: The current trends are troubling. If they keep doing business the way they have for the last several decades, ticket sales will plummet. Engagement will

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Steve Paddon

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Sports and TV Ratings are Dropping – ESPN is worried, should you be?

Audience Building , Social Media

Young people are as compelled by YouTube celebrities as they are by anyone on traditional television. For sports content, they are more used to seeking out videos from these influencers on YouTube and Facebook than from ESPN.

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Adelaide Bell

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Publish Your Gbox Videos Directly to your WordPress Site

Audience Building , Selling Videos

WordPress offers an easy and convenient way to present your videos on your website.  However, we found that our customers who utilize WordPress would prefer to directly publish the videos hosted on Gbox onto their blogs. In

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Steve Paddon

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The Blueprint for Making Viral Videos

Audience Building , Blog , Gbox Tips , Video Marketing

In his best-selling book, Contagious: Why Things Catch On, Wharton business professor Jonah Berger offers a blueprint for creating irresistible content that can be adapted to fit everything from blogs to emails to video content. Berger’s six

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