Category: Social Media


Steve Paddon

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8 Ways Large Sports Orgs are Evolving their Media Content Strategy

Audience Building , Social Media , Sports

The biggest brands and organizations in sports have come to a common conclusion: The current trends are troubling. If they keep doing business the way they have for the last several decades, ticket sales will plummet. Engagement will

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Steve Paddon

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Sports and TV Ratings are Dropping – ESPN is worried, should you be?

Audience Building , Social Media

Young people are as compelled by YouTube celebrities as they are by anyone on traditional television. For sports content, they are more used to seeking out videos from these influencers on YouTube and Facebook than from ESPN.

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