No time? No money? No Problem! 5 Ways To Instantly Drive Video Sales
You have spent countless hours creating video content your audience is going to love. You have a Gbox channel or your own website to host your Gbox videos, your social media pages are established and all systems are in place. All that’s left is for the thousands and thousands of users to benefit from all your awesome videos!
But there’s a problem: You’re not getting the views you want, and you are so drained from the creation process that spending even more of your precious time and money on marketing is out of the question. You know that your video content is top-notch, now you just need something to tip the scales in your favor to get the ball rolling. So what do you do?
Here is a quick guide to help give your video channel the boost it needs to get the money rolling in.
Powerful Online Communities
If you haven’t already, create either a “company page” or group for your video channel on Facebook, LinkedIn, Google+, or your favorite social media site. Creating a centralized, online community for all of your viewers to meet in builds the value of your video channel. Not only is this a great place for all of your viewers to gush about how awesome your videos are (that you can use as powerful social proof when promoting your content!), but it’s also a place for you to get feedback on the questions and issues that commonly come up with your viewers, so you can create even more great content to address them.
Having a thriving online community increases your video channel’s value because it becomes indisputable that your content is effective and transformative. Linking prospective customers to your online community to see for themselves what the fuss is all about will convert them to buyers.
But how do you drive people to your community? By engaging them in an authentic way.
Through powerful community-centric sites such as Twitter, Reddit, Hacker News, Slack Groups and LinkedIn, find people who could benefit from your content and engage them in meaningful conversation. Use your video channel’s keywords to search for like-minded individuals and get to know them. This isn’t about getting the sale (at first), it’s about engaging with prospective viewers and directing them towards your online community where they can learn more about what you have to offer them to enhance their life.
Twitter: Use Twitter to search for keywords and hashtags used by other Twitter users relevant to your video channel, and direct message, retweet, follow or direct tweet relevant content to them. Make your posts catchy and shareable to promote re-tweeting. Always post in real-time when community building and never link to your paid content before establishing a relationship.
Reddit: Reddit is a sharing hub that is entirely driven by its users who “up-vote” or “down-vote” content. There are sub-communities based around specific topics, and this is where you want to go to find your potential viewers. Engage them with meaningful content that they’ll want to up-vote, and start a conversation with people who like what you have to say and link them to your Gbox channel.
Hacker News: Hacker News is a great site where lots of tech- and business-savvy people go to get feedback on their content, or to find out about emerging technology trends. While more tech based, you’d be surprised at just how many different conversations and people come together on this platform. Use your Gbox channel to answer questions you find that relate to your topic and then link the videos you create to the answers you post.
Slack Groups: Slack Groups is most notable for prompting collaboration between users. With integrated chat boards, use Slack Groups to start up meaningful conversation with users who care about the same things your videos speak to. The file sharing capabilities are also great for giving away free previews of your video content.
LinkedIn: LinkedIn is traditionally used for working professionals, but don’t let that stop you from taking advantage of this fast growing social network. With thousands of groups to join, we recommend joining 50 different, relevant groups and engaging with members by posting thought provoking questions. Use their answers to create new content which you can then direct them towards on your Gbox channel.
Never underestimate the value of human connection. Videos are inherently impersonal, now add a human touch to engage your community. But don’t just concentrate on your personal output, use these communities to bring your viewers together in one central place. Create a larger conversation, and you’ll drive more and more people together in your community.
Best Practice: You already spend hours a day online – make the most of that time by interacting with at least 15 different people per day on the social media sites you already use. Try for at least five interactions on three different sites where your target market hangs out, every day. Just remember, if you go straight for the sale and are viewed as “spamming” your credibility decreases.
Human Marketing Adds A Much Needed Personal Touch
While the beauty of video content is that your consumer watches on their own time in their own space, never underestimate the value of personal attention. Offering live-help, or giving personalized advice is a great way to incentivize your customers to buy.
This can come in a variety of different forms:
- Set up a support twitter handle or Facebook Group specific to live support. You can leverage your online support group to hold weekly “live help” chats where you address popular topics in your community.
- Do one-on-one live training with those of your viewers who opt in for it. This can involve creating individualized videos just for them, or simply act as a meet and greet session. Use Google Hangouts or Skype as a free way to put this into practice, record the session, and then release it on your Gbox channel (how’s that for making the most of your time?!).
- As an added bonus, be available to your viewers either by instant messenger or live streaming. Paul’s Personal Training, one of our Gbox users who sells fitness videos does “live fitness classes” as an added bonus to his Gbox channel. Using Google Hangouts or Skype, he engages his community by offering live fitness sessions (which can again be recorded and uploaded to Gbox). With live tweeting, another Gbox user who has a cooking channel, live tweets with her community once a week to offer help and advice around a specific “recipe of the week.”
Best Practice: When creating added bonuses such as video sessions with your community or live support chats, take screenshots, or record the sessions so you can use this as social proof to draw in even more viewers. People are drawn towards things that are popular, so take advantage of this simple marketing tactic to increase your video sales.
Quantities Increase Your Perceived Value
Have you heard about the “Season Pass” payment option built right into Gbox? Offering different season passes to your viewers is a great way to incentivize them to buy.
For example, Paul’s Personal Training offers options for a one-month, six-month and year long season pass. The more time his viewers opt-in for, the cheaper the pass is for them.
For example, Paul’s viewers can opt to view any of his videos for one-month for $25.99. Or, they can get a six-month pass for $59.99, or a one-year pass for $99.99! Obviously the most economical deal is the year pass, and all it took was a click of a button for Paul to create this deal.
Another one of our successful Gbox channels, the Video Marketing Scholars, have seen some massive success with the season pass option. Before using Gbox, the Video Marketing Scholars were selling their entire video marketing courses for one price only. They had low sales, and some of the feedback they got was that their viewers only wanted to see one or a few of their videos, not pay for the whole course. Gbox was the perfect solution. Now their users can either purchase individual videos, or a season pass to view whichever videos they want for a much lower price. What a win-win!
Best Practice: Offer discounts to those who are going to be consuming a lot of your content. It takes no extra time to create these pricing options, and they could potentially add tens, if not hundreds of new viewers to your channel.
Different Times Create Different Profits
Having time-sensitive bonuses or discounts incentivizes viewers to buy. We spoke about the power of a solid pricing strategy in a blog post last week (in case you missed it, head over there now to get up to speed about pricing strategies) and how it can make a huge difference in the buying behavior of your customers.
If you only have one price for your videos, you’re only catering to one portion of your market (and probably a small one). Similarly, if your viewers always see the same price on your content, they aren’t motivated to buy. Try putting a time-limit pressure on them, and see what happens!
Here are some ideas of this in action:
- Offer a discount for early adopters. Slash your price in half for the first 100 viewers in exchange for their reviews and testimonials. This will bring some money into your pocket and start building momentum (and a large community!) around your videos.
- Offer an added monthly bonus for a select number of buyers. For example, the first 5 viewers of your newest video get to watch it at half price.
- Have a time-sensitive flash sale. Slash your prices in half for one hour, once a week. Advertise these discounts on your social media pages and build buzz around the fact that you release these discounts randomly. This will keep your viewers on their toes and watching your Twitter/Facebook feed.
- Have at least two different pricing tiers to capture both your big spending clients, and those who are more frugal.
- Use the multiple pricing options built into Gbox to offer different versions of the same content. Regular and “deluxe” videos can be priced differently with the click of a button.
Ethical Bribes That Drive The Price
Offering digital takeaways adds to the value of your video channel. These takeaways can include PDFs, downloadable templates, bonus videos, audio files and high-quality graphics. Prompt viewers at the end of your videos to comment on the video page with a special keyword, and in exchange you’ll send them a bonus digital takeaway. This will spark the curiosity of other viewers and prompt them to watch your videos!
Gbox has created a number of “ethical bribes” for our early adopters. These include manuals on marketing, pricing and content creation.
Digital bonuses cost nothing to create, and can be used forever.
Best Practice: Don’t have time to create something brand new? Take one of your most watched videos and transcribe it into written format. Add screenshots and some beautiful images and give it away as a digital bonus to your viewers.
Congratulations! You have some awesome content that you’ve released through your Gbox channel and now we hope this post has given you some insight on free and easy ways to incentivize your viewers to buy. Remember: creating valuable content is half the battle; once you engage your audience and get some views, the ball starts rolling and the profits start coming in!
Did we miss something? Have even better ideas? Let us know in the comments below!