Strategies for Increasing Your Online Video Sales
Like anyone who sells videos online, you’re probably always looking for ways to increase your video sales. As you’ve probably discovered, there’s more to it than simply posting videos on YouTube and hoping for the best. If you really want to sell videos – and lots of them – it’s crucial to develop a viable strategy. The following tips will help.
- Get Social – Social media is a rich repository of useful information about virtually any demographic. Use it to do research about your target audience to determine what appeals to them and to forge relationships that will allow you to broaden your reach.
- Identify Spikes – Look for patterns of spikes in video viewership. Look for correlations for things like video length, time of day posted and type of video. Use this information to inform the videos you produce and post in the future.
- Don’t be Afraid of Long-Format Videos – While it’s generally best to keep videos at a maximum length of 1.5 minutes, keep in mind that people are increasingly willing and able to watch much longer ones on devices like smart TVs, laptops and tablets. Just make sure your long-format videos are compelling enough to justify the extra length.
- Prioritize Quality over Quantity – This rule of thumb never goes out of style: Make quality videos. They need to be useful, entertaining or, preferably, both. In addition to attracting new buyers, high-quality videos will keep people coming back for more.
By keeping these tips in mind, your ability to sell videos is sure to be enhanced considerably.